Fronds Date Coffee serves as a sustainable, ethical alternative to standard Ethiopian Coffee. Part of Unilever’s ‘Made Local’ product series, Fronds offers the same look, taste, smell and feel of regular coffee, with a smaller footprint on the planet.
Did you know that dates grow on palm trees? This insight was a key unlock to the birth of Fronds Date Coffee.
As a new entrant into a category with fierce competition, this brief required a sense of familiarity in the roll-out, honouring the Ethiopian roots, but not feeling 'tropey' to ensure Fronds stood proudly amongst it’s contemporaries. The result is a bold brand identity that is self-assured and confident, using colour to highlight it’s heritage. Date Coffee is proudly featured on the label, highlighting the uniqueness of Fronds rather than trying to blend in with the crowd!
