No Place Like Home is a home design expo, in Mexico City, looking to showcase emerging and modern materials, trends, products and services to inspire it’s audience to transform a house into a home.
In Mexico City, less than 40% of the population can afford to buy their own home. As a result, attracting clientele with expendable income for home improvement was a vital element of this brief.
To achieve this, hand cut-out images, were juxtaposed against a more rigid grid, inspired by architectural drawings, to add structure and familiarity. The result is a key visual that feels equal parts premium and handmade to reflect the hands on excitement of making a house a home.
