Make Shape is an arts, entertainment and culture podcast with engaging discussions and unique perspectives. Get ready to find out what’s poppin’ and disect the fascinating and dynamic world of arts, culture and everything in between!
Arts, Culture and Entertainment is a very broad spectrum. Make Shape required a strong, eye-catching system that provided flexibility while feeling instantly recognizable and visually appealing to attract the right listener base.
The brief requested visually showing the creative journey. This was achieved through a dark top, with unstructured lettering and chaos, contrasted against a lighter inviting gradient with structure and softness, seperated by a harsh 'paper tear' splitting the creative in half. ‘Ransom Letters’ were used for the wordmark as this design style is synonymous with punk rock, culture, arts and going against the grain!
